Social Media

Unifii

Unifii, a London based expert consultancy in ServiceNow projects with offices across the globe approached us to support with the delivery of their social marketing strategy.

Unifii, a London-based expert consultancy in ServiceNow projects with offices across the globe approached us to support with the delivery of their social marketing strategy.

As a rapidly growing business at the heart of the tech industry, social media plays a significant role in giving Unifii a platform to share company news and updates with their followers.

Our goal with Unifii was, and continues to be, to work in partnership with their amazing marketing team to help create a community around their social activity.

Working with Rachael and the team at MAD has been pivotal to the success and growth of our social media presence. After almost two years of working together, MAD Comms feel like an extension of our own team! Myles Molloy, Commercial Director

It was important from the beginning that we made sure the tone of voice across Unifii’s marketing material reflecting the brands already established friendly yet professional voice. We wanted to create engaging copy and content that mirrored this tone, offering approachable and conversational content that also aligned with the company’s professional and industry-leading status.

Working closely with Unifii’s marketing team – each week we have a call (which we always look forward to) to discuss upcoming ideas and projects that we can utilise in the coming weeks.

With Unifii, we like to keep things fresh, mixing up content styles to keep things relevant and engaging. As a result, their social media activity has seen an almost 40% increase in follower numbers and 1,425.7% increase in engagement over 2022 and is showing no signs of slowing!

We’re super excited to continue our work with Unifii to help continue to foster a wonderful community and expand their reach even further.

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