LTC Healthcare approached us to help create the content for their brand new website. The project entailed a complete overhaul of the existing content and to better reflect their current offerings, brand personality, and global reach.
LTC Healthcare is a trusted supplier of sexual wellness and healthcare products committed to providing high-quality, ethically produced, and affordable safe sex products to a worldwide market.
They approached us to help create the content for their brand new website. The project entailed a complete overhaul of the existing content and to better reflect their current offerings, brand personality, and global reach.
Working with MAD Communications on the LTC Healthcare website was a genuine pleasure. Throughout the project, they were responsive, attentive, and driven — making the process feel effortless. We offer a wide scope of services and cater to diverse target audiences, which could easily have been misinterpreted. But Marie followed the brief confidently and without issue. Michelle Cartwright, LTC Healthcare Marketing Manager
After an initial call to learn more about the business, their brand identity, and their goals for the content, we got to work on the first draft.
One of the key challenges of the brief was that the brand has multiple services with very different audiences. So, we needed to create different TOVs for the different services and areas of the business, while ensuring the content was cohesive and consistent across the site as a whole.
Luckily, we love a challenge! And writing engaging, informative content that appeals to the right audience is what we do best. Combining our knowledge of the brand’s different audiences with our copywriting expertise, we were able to produce content that really hit the mark (if we do say so ourselves).
They aligned perfectly with our company vision and supported the copywriting process with complete ease. I recommend MAD to anyone looking for efficient, reliable copywriters who are a true pleasure to work with. Michelle Cartwright, LTC Healthcare
We thoroughly enjoyed working on the project and loved learning about the business and its many entities. Michelle, LTC’s Marketing Manager, was fantastic throughout and supported us with a thorough brief, so we had a solid understanding of what was expected from the offset.
Check out the brand’s fabulous new website here!
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