6 Common Marketing Terms You Need to Know

3 April 2023

Are you ready to get up to speed with common marketing terms and phrases? Whether you’re a business owner, entrepreneur, or digital marketer, knowing and understanding common marketing terms is important to decide which marketing methods will work best for you.

With so many different types of marketing and marketing acronyms, there is certainly a lot to take in. This is your straightforward guide to understanding basic marketing terms and their meanings, so you can get to know your SEO from your CTAs.

Content Marketing

Content marketing is a strategic approach to marketing focused on planning, creating, and sharing valuable, relevant, and consistent content to appeal to and attract a target audience. There are many different types of content marketing that you can utilise in your marketing strategy including blog content, video content, podcast content, and eBooks.

This marketing method is cost-effective and is a great way to answer your audience’s questions, build trust, and improve brand awareness.

Email Marketing

Email marketing is a form of direct marketing that uses email to promote your business’s services and products. This type of marketing informs your customers of new product launches, industry updates, company news, event information, exclusive discounts, and promotions.

It may feel like an old-school approach, but even with the rise of social media, email marketing has continued to grow and deliver great results. Click here to learn five simple email marketing tips you can incorporate within your marketing strategy.

Digital Marketing

Digital marketing, also known as online marketing, refers to all marketing efforts using the internet and accessed by digital technology such as computers, mobile phones, and online platforms. This is an umbrella term that includes email marketing, social media marketing, and paid social ads.

By connecting, engaging, and attracting potential customers online, digital marketing drives brand awareness and traffic to your social channels and website.

Search Engine Optimisation (SEO)

SEO or search engine optimisation is about helping search engines to understand and display your content and the process of improving website content to increase visibility. Improving SEO is the process of allowing your brand or business to become easily findable and more relevant to rank higher in Google searches.

To find out more and how to write SEO content, click here.

Call-to-Action (CTA)

A call-to-action, or CTA, is a marketing term and text prompt designed to inspire the target audience to take a desired action. You will often find CTAs incorporated into sales scripts, advertising messages, web pages, and content marketing. Effective CTAs encourage the reader or listener to complete an action.

Call-to-action prompts are typically simple, short, direct, and persuasive. Effective CTAs often include strong action verbs and clearly communicate to the audience what they should do.

Public Relations (PR)

There are many benefits of PR for your business including an increased level of business, improved credibility, improved SEO, and appeal to new investors. PR or public relations is about how an organisation is perceived by its publics- audiences that are important to an organisation.

Essentially, public relations is about how brands and businesses promote themselves, build a respectable reputation and communicate with publics. PR is not only important to established brands but is also a powerful tool for start-ups and small businesses.

Now that you are familiar with basic marketing terms, you are well on the way to seeing marketing results.  For more information about common marketing phrases and how you can improve your marketing strategy, get in touch with us today!

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