PR is an abbreviation for public relations. Public relations is how an organisation is perceived by its publics.
Essentially, public relations is about how brands and businesses promote themselves, build a respectable reputation and communicate with publics.
But public relations is about much more than just looking good in the media.
Public relations is not about the public but about publics. Publics are audiences that are important to the organisation such as new and existing customers, employees and management, investors, suppliers, the media, and the government.
No matter your scale or industry, every start-up needs PR!
By introducing PR to your start-up you can accelerate your business growth, attract talent, increase and manage your reputation, educate the publics on your services and ideas, establish a positive public image, grow your customer base and increase sales.
Ultimately, the success and survival of your brand rely on having good public relations.
PR tools and techniques are activities or actions an organisation takes to shape the public perception of its brand to build a loyal relationship with its customer base.
They help to raise brand awareness, build a stronger connection with your audience, increase their loyalty, and give exposure to your products, value and mission.
Let’s take a closer look at the PR tools that can create a buzz about your brand…
A press release is an essential tool to help you get your story out there. They are a crucial element of PR for any start-up.
Events and stunts help to capture public awareness and generate media coverage.
Digital PR applies the principles of traditional PR to promoting content, stories, products and your brand online.
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content, to attract and retain a clearly defined audience.
Influencer marketing is when you use endorsements, content, and product mentions from influencers.
A PR strategy sets out how a business will use PR tools and tactics to achieve their short and long-term goals.
Click here, to download our guide to learn more about PR, why it’s important to every start-up and how to create your own PR strategy.