How to write SEO Content

18 November 2019

Writing for SEO can sometimes feel like a complicated puzzle that restricts your flow and morphs you into a robot. But once you find the right balance of quality writing and on-page SEO, you can create SEO rich content that sounds like it’s been written by humans, for humans.

You might be thinking, what the heck is SEO? And we get it. It’s easy to get lost in all the technical terms and feel like you know nothing, but you don’t need to fully understand SEO to be able to write content that’s optimised for it.

What is SEO?

SEO or Search Engine Optimisation is a process that aims to improve the search engine rankings of your website or page. The higher you rank, the easier it is for people to find you in a sea of competitors.

Search engines are effectively machines that provide you with answers, crawling the web to find relevant content to answer your query. To improve the ranking of your website, you need to understand what people are searching for, the words they’re using and what type of content they want to find.

To help you optimise your content for SEO without spending hours trying to understand the ins and outs of it, we’ve put together our top tips, revealing the secrets of professional writers.

Choose your keywords

The keywords or phrases you choose should be what you want your content to show up for on search engines. These needs to be relevant to your website or post and be simple yet descriptive. Think what people would search for when looking for your content, products, services etc.

Use the keywords effectively

The title of your post should include your main keyword or phrase and it should also be in the URL. When writing the actual body of your content, the earlier you mention the keyword the better and it’s also beneficial to have it in the H1 (main heading) or H2 (secondary heading), with some further mentions throughout the content.

However, it’s also important to remember who you’re writing for. It should feel natural when reading your keywords weaved throughout your writing, not forced or repetitive.

Link to other pages

Anchor text is when you embed a link into a word or phrase on your page, rather than just sharing the URL. This can link to other pages on your website or other websites for further relevant information for your reader.

For example: To improve your writing further, check out our blog post on how to create copy that has a real impact.

Have other people link to you

The more web pages that link to you will help to build your backlinks, which will improve how search engines see the value of your page. When others link back to you, it is almost seen as a positive review that you are sharing trustworthy information.

Write about topics people care about

Above all else, it’s crucial to write content that people care about and are interested in. You need to ask yourself, who cares? You’re writing for people and don’t want to get caught in the trap of pumping out content just for the sake of algorithms.

There’s a lot more to SEO than just writing for specific pages, but that’s it when it comes to the basics of writing for SEO.

Want help creating SEO rich writing? Here at M.A.D Communications, we craft copy that is reader friendly, but also optimised for SEO to increase engagement and get your website seen by the right audience. Get in touch today to discuss how we can help your business.

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