The Week in Socials – Social Media News – 20th August 2021

20 August 2021

Welcome to the ninth instalment of our weekly social media news series – The Week in Socials.

We’ve hand-picked the most interesting social media news of the week and smooshed them all into one bite sized blog, giving you your Friday socials fix to enjoy with a well-deserved end of the week cuppa.

Facebook looks to boost social media journalism with Bulletin newsletter expansion

First launched in June, Facebook Bulletin gives various writers an opportunity to publish free or paid for newsletters.

The service was introduced as the platforms answer to Substack, a free publishing site where authors can grow a community and earn money through audience subscriptions.

Still very much a work in progress, Facebook have taken additional steps to boost the notoriety of it’s new service through the addition of 25 local journalists to it’s roster of Bulletin writers.

In April, Facebookannounced a $5 million commitment to support independent local journalists interested in starting or continuing their work on Facebook Bulletin.”

Penned as a potential lifeline for struggling journalists in the wake of the pandemic, the service’s gradual rollout to authors outside of the US may signal a new era in the sourcing of local news!

Facebook merge social media platforms, introducing Reels to Facebook feeds

As if Facebook weren’t working hard enough to compete with the short-form video giant, TikTok, they’ve taken the next step in merging their platforms and have introduced Reels into the main Facebook feed.

Sadly, you’re currently only able to access Reels on your feed in the US while the platform tests out the new feature, but it’s been reported that users will have the option to create Reels direction within their news feeds or Facebook Groups.

Facebook are also making it easier for Instagram users to share their content across the platforms, giving creators an option to share their Reels directly to Facebook. The Reels will appear in user feeds, displaying the creators Instagram name.

A peek at the Reel sharing settings shows that Facebook are keen to use the feature to help users grow their audiences, claiming Reels will be “recommended to anyone on Facebook, not just your friends and followers. Anyone can view and like your Reels.”

We’ll no doubt be seeing Reels popping up on our feeds very soon!

Twitter and Revue join forces

In other newsletter news, Twitter have officially announced the integration of Revue, an online newsletter platform.

Users will have the option to directly subscribe to Revue Newsletter from creator’s profiles within the app.

Twitter acquired Revue earlier this year and have since tested the gradual implementation of the newsletter platform. The recent announcement is the next big step in allowing creators to build their communities within the app itself.

It also provides a new opportunity for users to monetise their content, one of a number of ways the platform is looking to increase its competitive edge which include Super Follows and Ticketed Spaces.

Snapchat add new analytics tool, ‘Snapchat Trends’

Snapchat have announced the launch of a nifty new market research tool, designed to make it easier for marketers and content creators to discover popular keywords and audience insights.

Snapchat said:

Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms. With these insights, Snap is able to provide a new level of visibility into organic chatter on Snapchat, looking at what our community is talking about and showcasing popular Snaps that exemplify each trending topic.

Businesses can use Snapchat Trends similarly to how they might use Google Trends, looking at insights such as product or category trends, language trends, behavioural trends, seasonal trends or competitive trends.

A handy feature for Snapchat marketeers!

TikTok team up with Vimeo and Canva

In a move set to boost creative content and campaign abilities, TikTok have this week announced new partnerships with video platform Vimeo, and design platform Canva.

Canva are set to add over 50 ready-made TikTok templates, while Vimeo users will have the ability to build TikTok ads within their video builder tool, opening up a wider variety of options for customisation and creation.

The integrations will make it easier for businesses to create engaging ads, while also having the backing of relatively simple creative tools – perfect for SMBs who may not have big budgets to spend on professional creative design.

Melisa Yang, TikTok’s head of Ecosystem Partnerships said, “”Our partnerships with Vimeo and Canva not only save time and streamline creative processes, but yield tangible results for small businesses owners looking to reach new audiences after such a challenging year.”

That’s all from us for our top story picks for this week.

Make sure to come back next week for the next instalment of The Week in Socials!

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