The Week in Socials – Social Media News – 2nd July 2021


Welcome to the fourth instalment of our weekly social media news blog series – The Week in Socials.

We’ve hand-picked the most interesting and industry relevant titbits of the week and smooshed them all into one bite sized blog, giving you your social media Friday fix to enjoy with a well-deserved end of the week cuppa.


Facebook ups its social media eCommerce game

Facebook is taking steps to evolve its eCommerce offering by introducing a range of new shopping as discoverability tools across its platform arsenal, including Facebook Marketplace, WhatsApp and Instagram.

The new features were announced earlier this month by CEO Mark Zuckerberg, and are set to include:

  • Shops on WhatsApp – a feature which will allow businesses to set up their virtual store inside the app and open up commination channels for customers to interact with the business to find out more about their offerings.
  • Instagram Visual Search – similar to a Google Lens or Pinterest Lens, the new search feature will allow users to scan real-world items or upload an image or video to help discover similar products through the app.
  • Shops on Facebook Marketplace – Zuckerberg pointed out that a staggering 1 billion people use Facebook Marketplace each month, with the feature set to allow businesses to reach more of their target audience by expanding their Shop listings to Marketplace.
  • Shop ads – Facebook are looking to curate more accurate, personalised Shop ads based on individual users’ preferences and buying behaviours.


Instagram rolling out the ability to create and publish posts via desktop

It’s finally here (almost)! In what’s been a work in progress for a few months now, Instagram is testing upload and posting options via desktop, making it so much simpler to create, upload and post content in one place.

Users will be able to access all the usual editing features that they’re used to seeing on mobile, including image formatting and filters.

At the moment there is no access to Story or Reel uploads unfortunately, but there are murmurings that users will soon have the additional benefit of desktop IGTV uploads, suggesting that a fully inclusive desktop experience is in the works.


TikTok adds Brand Lift Study option to provide social media marketing insights

TikTok are moving to improve advertiser analytics through the introduction of their new Brand Lift Study – a feature which will allow businesses to implement polls into their promoted campaigns, in a similar fashion to the polls already available on Twitter or Facebook.

TikTok said: “TikTok BLS provides brands a refreshing approach to the traditional measuring and optimization of brand resonance. In true TikTok nature, TikTok BLS is an immersive, in-feed polling experience, with music and motion graphics that users have known and love about TikTok.”

The feature will help support brands to more effectively measure the success of their campaigns, analysing awareness, attitudes, favourability and intent.

BLS will no doubt prove popular with brands looking to gain a better insight into how they are perceived on the app!

Facebook adds Live Audio Rooms and podcasts as part of their Social Audio offering

As part of their plans to bring social audio experiences to the app, Facebook are rolling out Live Audio Rooms, allowing users to “discover, listen in on and join live conversations with public figures, experts and others about topics you’re interested in.”

The feature is set to open up new channels for interactive connectivity with like-minded users, with the optional addition of fundraising support to encourage charitable giving.

Image credit: Facebook

Live Audio Rooms will be discoverable from a user’s newsfeed, and also through their notifications.

The rollout is set to introduce new features for both the Live Audio Rooms, and live podcasts in the coming months.


Twitter introduces Super Follows and Ticketed Spaces to rival Clubhouse and Patreon

In a move to battle social media competitors Clubhouse and Patreon, which have both seen increased interest during the pandemic, Twitter is set to introduce their new Super Follows and Ticketed Spaces feature.

First teased back in February, Super Follows will allow creators to generate additional monthly revenue though paywalled subscription content, with followers able to subscribe to different tiered levels, costing from $2.99 to $9.99 per month.

Ticketed Spaces will allow creators to produce paid-for virtual events that users can purchase tickets to attend. Ticket prices can be customed from anything between $1 and $999 (yikes).

The move follows Twitters tentative rollout of Twitter Blue, a subscription service offering users additional features to optimise their Twitter experience and is set to be the beginnings of a host of new additions to the platform.

Image credit: Twitter


That’s all from us for our top story picks for this week.

Make sure to come back next week for the next instalment of The Week in Socials!