Low budget marketing ideas

12 June 2023

Your marketing is important. It makes your customers and audience aware of your brand, products, and services. It is a highly valuable tool to create brand awareness, drive sales, and build customer loyalty. Simply put, if you want your business to grow, marketing is key.

Corporate giants, with HUGE marketing budgets, are likely to have dedicated marketing teams that spend serious £££ each year on campaigns to improve reach, appeal to stakeholders, and generate sales.

But what if you’re working on a tight budget and do not have millions of pounds at your disposal? Good news! We have some low budget marketing ideas and tactics you can use to take on those industry giants.

Whether you’re a start-up business or a marketer wanting maximum bang for your buck, with our ‘marketing on a budget’ tips and tricks, you can successfully market your business without breaking the bank.

Here are some low-cost, high-impact marketing ideas for if you are on a budget.

Go networking!

Face-to-face networking is one of the quickest and easiest ways to promote your business and build meaningful relationships. There are likely hundreds of different networking groups in your local community that you can attend, often for free or at a low admission cost.

To find networking opportunities near you, browse event platforms such as Eventbrite, scour your LinkedIn homepage, or join community-driven groups that advertise business meet-ups, much like our very own M.A.D Network.

Oh, and if you’re based in the North East, be sure to keep an eye out for the very first M.A.D networking event taking place later this year!

Visit trade fairs

Whether you’re an exhibitor or attendee, trade shows and fairs are a great way to get exposure for your business, meet and connect with potential customers, and directly interact with your target market.

To get the most out of your day, identify companies of interest to you, reach out to people you wish to connect with, bring your business cards, and always follow up with connections after the event.

Although exhibiting can be expensive, attending trade shows is usually totally free.

Host a class, talk, or event

Engage, educate, and entertain your audience by providing them with your industry expertise when you host your very own class, talk, or event. In-person events humanise your digital brand and provide you with a physical identity.

Hosting a class, talk, or event is a fantastic way of connecting with your audience, strengthening customer relationships, and showcasing company values.

Creating your own event doesn’t have to be costly. You can simply host your event, talk, or class in a free space, such as the local library or coffee shop, and advertise for free with the power of social media.

Repurpose old content

Get new content at no extra cost by repurposing and reusing your old content! Whether it be a blog, video, or podcast, you can extend your reach and maximise engagement by repurposing your existing content.

Creating content for your brand is an investment and when you repurpose old content, you ensure you get the most value from your time and effort.

Our top tips on how you can repurpose content at no extra cost include:

Create a newsletter

Creating a newsletter is a cost-effective way of staying connected with customers, delivering quality content to consumers, and keeping your brand at the forefront of your audience’s mind.

By providing helpful, valuable, and relevant information to a network of subscribers, you can quickly build brand credibility, improve brand awareness, and increase leads.

For maximum impact, offer your subscribers value. Free downloads, how-to guides, memes, and industry news are important to break up a pushy sales narrative.

For more advice just like this, and the occasional cute cat pic, you can subscribe to the M.A.D newsletter! Now with the option to get it sent to your email or to subscribe on LinkedIn!

Capitalise on social media

Social media is one of the most powerful marketing tools, and it’s completely free to use! With the ability to boost brand awareness, improve customer engagement, and spark conversation, it almost sounds too good to be true.

If you can keep up with the latest trends, updates, and platforms, even on a budget, social media allows you to achieve your marketing goals and more.

With over 4.8 billion social media users worldwide, the marketing opportunities social media presents for your business are unrivalled.

Maximise your social media presence with a carefully curated social media strategy and content plan.

At M.A.D., we’re passionate about great marketing and the positive impact it can have on your business. To discuss more ways to elevate your marketing or to create an effective marketing strategy, get in touch with us today.

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