5 Creative marketing ideas

17 October 2022

If your current marketing tactics are falling short and failing to produce results, it’s time to add a little spice and revamp your strategy.

It can be disheartening when your hard work fails to perform but don’t worry! We have five creative content ideas to put the spring back in your marketing step.

Have you or your business come up against a content brick wall? Keep reading to learn five fabulous creative marketing ideas to help you break it down.

What is creative marketing?

Creative marketing is the communication of a message in inventive and interesting ways.

Creative marketing concepts and ideas allow your brand’s message to be remembered by the audience and therefore have the potential to increase brand awareness and the generation of sales.

Being creative in your marketing is a great way to outsmart rather than outspend competitors.

A creative marketing strategy should focus on the marketing message, who it is being delivered to, and in what tone.

Hold a competition

People love to feel like they’re getting something for nothing and by holding a competition via social media, you can generate customer engagement in exchange for giving away products and prizes.

To build an increased engagement through a competition or giveaway, you must ask for something in return. Remember to ask participants to follow your page, share your post to stories, or tag a friend in the comments as an entry requirement.

Social media competitions are a great way to boost your brand presence and encourage new audiences to interact with your business.

Use video

You may find that your static Instagram posts on the grid are struggling to gain the traction and views they once did. If this rings true, it’s time to try video content.

Video is engaging content that can immediately grab the attention of your audience. Whether it be an Instagram Reel or TikTok, video is a powerful tool designed to interest, entertain and educate.

Producing video can be intimidating, so why not begin with something simple? Sharing a big announcement, recording a time-lapse, and even filming a whiteboard video are all creative video content ideas to help you get started.

Jump on trends

Identifying viral trends that are relevant and resonate with your brand is a great way to capitalise on existing social media content.

Jumping on current trends and memes can be a brilliant way to portray your brand in a unique, light-hearted, and playful manner.

Discover popular sounds and audio and social media to brainstorm how you can make it work for your brand. Trends do not need to be directly related to your industry but ensure all content is in line with your brand values and existing tone of voice to create a reliable reputation.

You can also identify relevant holidays and seasonal events for your brand to celebrate and offer timely content.

Share tips and tricks

Sharing helpful and insightful tips and tricks gives people a direct reason to read and interact with your content.

Share your knowledge and expertise with your target audience to establish strong consumer relationships and benefit from improved traffic and engagement.

By sharing tips and tricks that the customer finds useful you build up a trustworthy reputation. Trust is an important factor for new customers who are considering making a purchase.

Get interactive on stories

Stories are a custom interactive base that can drive engagement over a twenty-four-hour period. Instagram Stories specifically, are a fantastic way to get creative and encourage interaction with followers by using polls and questions.

On Stories, you can also share a feed post, create a quiz, thank followers and customers, and share exclusive discounts for story viewers.

Stories appear automatically at the top of a user’s social media feed so your content can be discovered subconsciously by the audience.

It is important not to overlook the power of short-lived content on social media platforms as it carries a huge potential to boost engagement through replies, clicks, swipe-up links (for accounts with over 10,000 followers), and sticker taps such as hashtags, mentions, and products.

Are you ready to get creative?

We hope these creative marketing ideas help sprinkle a little magic into your marketing. Remember, there is no one-size-fits-all when it comes to marketing strategies, and it can take time to see a positive performance.

Don’t give up when things go pear-shaped and keep on keeping on by regularly reviewing performance and creating new and interesting content for your target audience.

For more help and information on how to create a creative marketing strategy, get in touch with us today.

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