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The Week in Socials – Social Media News – 6th August 2021

Image of smartphone showing social media analytics

Welcome to the seventh instalment of our weekly social media news series – The Week in Socials.

 

We’ve hand-picked the most interesting social media news of the week and smooshed them all into one bite sized blog, giving you your Friday socials fix to enjoy with a well-deserved end of the week cuppa.

 

Instagram shares social media insights looking at how Reels algorithm work

 

With Instagram slowly but surely shifting its way into the video sharing market, Reels are becoming a more prominent tool for users to creatively showcase their goods or services.

 

But like with every platform, that confusing and problematic ‘A’ word is often spoken of, but rarely fully understood.

 

Instagram seem to be taking steps to de-mystify their own algorithms, sharing a new video on their social media that lists the main factors it takes into consideration when ranking Reels.

 

 

The better your Reels reflect what it is the algorithm is looking for, the better your reach and audience engagement.

 

In the post, Instagram share:

  • How they determine which Reels each user is likely to be interested in
  • The four top signals that can help to boost the reach of your Reels
  • An overview of what NOT to include in your Reels

 

While taking Instagram’s tips into consideration, it’s still worth noting that on social media, a lot of the time the success of posts really does just come down to trial and error, but having a better understanding of what content the platform favours is never a bad thing!

 

TikTok trial new social media Stories feature

 

While social media sees the ending of one platforms story function, we may very well be saying hello to another!

 

Simply titled ‘Tiktok Stories’, the feature can be accessed through a slide-over side bar, with users having access to stories by accounts that they follow for 24 hours before they disappear.

Screenshot showing TikTok stories on social media

Image source – https://twitter.com/MattNavarra/status/1422978668771647491/photo/2

 

Sharing insights into the new development with The Verge, a TikTok spokesperson said:

“We’re always thinking about new ways to bring value to our community and enrich the Tiktok experience. Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.”

 

Will you be using the new feature?

 

TikTok show support for SMBs with TikTok marketing guidance

 

Another story from TikTok this week, the platform have announced additional support for SMBs on the platform, with new guidance on how businesses can boost their TikTok presence.

 

Some of the main points include:

 

  • Using the Creator Marketplace to enhance influencer and promotional partnership options.
  • Making use of the Small Business Resource Centre, helping to spark creative inspiration, view trend data and read up on past success stories.
  • Free webinars and virtual events.

 

TikTok are tapping into the shift in e-commerce that has been boosted into overdrive since the pandemic struck. Providing SMBs with a hub for practical advice and creative assistance is a great way to encourage more business to take their first steps onto the platform.

 

 

Twitter announces Spaces update, with new co-hosting option

 

In the latest step towards more audio-focused content on the app, Twitter have now launched a handy new feature within their Spaces function.

 

Users hosting live talks or events through Spaces now have the option to invite additional co-hosts, bringing a new dynamic to the Clubhouse-like feature.

 

 

Users can invite up to two additional speakers into their Space, who will then in turn have the ability to invite additional speakers, manage requests and pin Tweets within the space, as well as remove any unwanted guests.

 

It’s a great move for users looking to host larger scale Spaces, with a few additional hosts on hand to help manage the admin side of things.

 

LinkedIn re-shuffle how they display ‘people you may know’ recommendations

 

In a move designed to improve how users find and connect with like-minded professionals, LinkedIn have announced an algorithm update of their own.

 

Acknowledging that their current system can have a bias towards displaying some groups more than others dependant on a variety of factors such as location or where they went to school.

 

A LinkedIn spokesperson explained “a significant challenge for the accuracy of this system is controlling for external sociological factors, like a member’s general visibility off-platform or the tendency for technologies (such as professional social networks or the internet) to be adopted gradually. This can lead to situations where AI-powered products can reflect an existing bias towards some groups of people over others.”

 

Often, more high-profile users are displayed more frequently within recommendations with the algorithm picking up on their high levels of platform interactions.

 

The new system will look to promote a wider scope of professionals and will, in turn, maximise new networking opportunities. Great news all round!

 

That’s all from us for our top story picks for this week.

 

Make sure to come back next week for the next instalment of The Week in Socials!