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The Week in Socials – Social Media News – 30th July 2021

Image of smartphone showing social media analytics

 

Welcome to the sixth instalment of our weekly social media blog series – The Week in Socials.

 

We’ve hand-picked the most interesting social media news of the week and smooshed them all into one bite sized blog, giving you your Friday socials fix to enjoy with a well-deserved end of the week cuppa.

 

Snapchat launch ‘My Places’

 

The buzz word on every social media platform’s metaphorical lips right now – discoverability.

 

Throughout the pandemic, many platforms did their bit to try and boost local businesses, encouraging consumers to shop small and pump some much needed cash back into their immediate area.

 

Snapchat have taken another step forward in this, introducing a brand-new element into their Snap Map function, simply titled ‘ My Places’.

 

The map displays popular local businesses around locations you’ve previously visited, including three different categories:

 

  • Places you’ve liked
  • Places that are popular with your Snap friends
  • Places that you have previously visited

 

Snapchat is aiming to use the feature to improve user experience, boost their community offering and promote local businesses.

 

Facebook introduce ‘Campaign Ideas Generator’

 

Facebook have launched a nifty new mini-site, helping users who may be having trouble coming up with fresh social media campaign ideas.

 

The Campaign Ideas Generator mini-site contains various templates, recommendations and insights with can be tailored by seasonal event or business type.

 

Image source: Facebook

 

There’s a bunch of useful pre-made assets and resources to choose from, and Facebook have claimed that users can ‘use out pre-made assets as a launching pad’, helping smaller businesses who may have limited access to content of their own.

 

Instagram expands Reels to 60 seconds

 

The next step in Instagram’s venture away from being regarded as ‘just a photo sharing app’, the platform have extended the cap on Reels from 30 seconds to 60 seconds.

 

 

Not exactly a groundbreaking development, but still, it provides content creators with an opportunity to explore new Reel formats, or repurpose content from other platforms like YouTube or Tiktok.

 

But with 15 second stories and up to an hour long IGTV clips, how will Reels fare? Are Instagram’s video options slowly blurring into one another?

 

It’ll be interesting to see how users engage with the update!

 

 

YouTube builds on social media streaming commerce with live-stream trailers and live polls

 

In other video sharing news, YouTube are enhancing their live streaming features, with two new ways for creators to boost engagement and awareness of their live broadcasts.

 

First up, Premiere trailers! YouTube’s Conor Kavanagh explained:

 

“Last year, we introduced Trailers which enable creators to add a 15-second to 3-minute clip to the upcoming or scheduled page of a Premiere. Now we’re delighted to announce that trailers are now available for upcoming and scheduled live-streams.”

 

 

Potential viewers will be able to get a sneak peek into creator’s streams, giving them a brief taste of what to expect should they join the live stream.

 

YouTube is also looking to increase audience engagement with Live Chat Poll. Once reserved for purely gaming content creators, the option is now open for all streamers, with four poll options to choose from, giving audiences real-time opportunities to interact with streamers and their fellow community.

 

Twitter aims to up enforcement process with new suspended accounts notifications

 

Ever had your Twitter account locked or suspended? Of course not, we know you’d never do anything that would cause that, right…?

 

Well, let’s theoretically say your account was locker or suspended, Twitter have now begun to introduce handy notifications to immediately inform you as soon as you log into the app.

 

Image source: Twitter https://twitter.com/TwitterSupport/status/1420074309998063619

 

Additional transparency measures mean that users have a better indication of where they stand when it comes to their account and any infractions against them, including a better idea of how long the suspension will be held in place, with further explanations on the exact reasoning behind each suspension or account locking.

 

Hopefully, we’ll never have to experience the feature ourselves, but it never hurts to know it’s there!

 

 

That’s all from us for our top story picks for this week.

 

Make sure to come back next week for the next instalment of The Week in Socials!