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The Week in Socials – Social Media News – 13th August 2021

Image of smartphone showing social media analytics

 

Welcome to the eighth instalment of our weekly social media news series – The Week in Socials.

We’ve hand-picked the most interesting social media news of the week and smooshed them all into one bite sized blog, giving you your Friday socials fix to enjoy with a well-deserved end of the week cuppa.

 

Twitter sets its sights on the social media eCommerce world

In an announcement last week from Revenue Product Lead Bruce Falk, Twitter have set out their plans to emerge into the social media eCommerce space.

 

Admitting that the platform stepped back from their shopping persuits in previous years to focus on other areas of the platform, they have since announced that they will shortly begin testing options for an in-platform shopping platform, simply named ‘Shop Module’.

 

Falk said, ‘The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase — seamlessly in an in-app browser, without having to leave Twitter.’

 

 

 

The service will gradually roll out to a small number of brands in the US, and depending on how users respond, will look to branch out into other countries in the near future!

 

LinkedIn looks to boost its social media video offering after acquiring Jumprope app

 

Another social media platform looking to optimise their video offering (this is becoming a bit of a theme recently), LinkedIn have announced their recent buyout of Jumprope – a platform that allows users to create step-by-step video tutorials and export them across a range of social media sites.

 

 

LinkedIn are looking to build on their already successful LinkedIn Learning feature, with the social network expanding into better on-platform tools for creators and users.

 

 

Instagram adds audio search option in Reels

 

They’re at it again, Instagram have added a new TikTok-esque feature, making it easier for users to search for trending sounds and audio clips.

 

When accessing the search tab within the app, users will now spot an ‘Audio’ tab, showcasing a range of tracks that users can include in their Reels.

 

Instagram also displays a list of other Reels which have used the same song, and users can favourite audio clips for later use.

 

Let’s face it, it’s a total knock off of TikTok’s discovery feature. But hey, if it aint broke, don’t fix it!

 

YouTube ad promotes Shorts

 

In other video content news, YouTube are also looking to bring attention to its own TikTok styled mini-videos – Shorts.

 

 

The global ad campaign includes a pretty significant roster of celebs, including The Weeknd and BTS, and showcases how users can quickly create their own Shorts, straight from music videos by tapping on the ‘Shorts’ tab.

 

It’s funny looking back to the early days of YouTube, where short, 30 second viral clips were their bread and butter. Yet now with the platform evolving to cover such a broad scope of videos, very few (if any) would pinpoint YouTube as a platform for consuming Short style content.

 

However, the popularity of Shorts is on the rise, with 15 billion daily views (not a number to be sniffed at), so maybe users are keen to see YouTube return to it’s short-form content roots? We’ll have to wait and see.

 

Facebook make it easier for users to transfer platform data

 

Facebook have announced this week that they are making several changes to their Transfer Your Information tool, allowing users better control over their data.

 

These updates include:

 

  • Two new data transfer destinations: Photobucket and Google Calendar
  • One new data type: Facebook Events
  • A completely rebuild user experience
  • Better transfer transparency
  • Simultaneous, multiple data transfers into one destination
  • Data filters allowing users to more precisely see the data they want to transfer

 

Facebook Data Portability

First launched in 2019, Facebook have steadily been adding to their suite of data portability tools, giving users better control over what they share and where it’s stored.

 

Facebook said, “We plan to continue providing our users with secure data portability features they can trust. We’re also working with developers to expand the selection of data types and destinations we support.”

 

The announcement signals another positive step forward in managing the ever-evolving scope of user requirements and safety when it comes to their data.

 

That’s all from us for our top story picks for this week.

 

Make sure to come back next week for the next instalment of The Week in Socials!