Artisan florists, Cocoa & Bloom were in the process of having a fabulous new website designed, when they approached us to help with their content.
Because the team at Cocoa & Bloom had already had their new site designed, it was immediately clear which pages needed content and how much content was required. Their web-designers had also kindly populated the site with basic content, which gave us a great starting point.
The main concern we had with this project was developing the right tone. After a couple of meetings with Jason, it became clear that he had a very strong idea about what he wanted, and it was our job to ensure his content reflected that.
Working closely alongside the team, we put together a first draft, which we then tweaked slightly based on their feedback. It was great to be able to create content that they were happy with, which reflects their exciting brand and ethos, whilst also conveying the relevant information.
Of course, SEO also plays a crucial role in any website content, so we made sure that we researched and integrated the relevant key terms into each page. This will help ensure that the website is found by the right people and, over time, help it to rank as highly as possible on search engines such as Google.
Once added into the site, the content looked great and worked really well with the design. We’re really pleased with the final result and, most importantly, so are Cocoa & Bloom!
“Writing my website content was such a daunting task! The M.A.D team were on it and I felt confident in what they would achieve. I’m delighted with their copy and my business is reflecting that. The advice I received has also been invaluable. Thank you!”
Jason, Cocoa & Bloom
Visit Cocoa & Bloom’s new site and check out the content we created for them!