What is shareable content?

15 May 2023

We all want our content to be shared, but ever-changing social media algorithms with reduced reach for organic content mean creating shareable content is now harder than ever before.

Shareable content has the power to increase brand awareness, boost online traffic, and drive audience engagement. And despite the many hurdles placed in your way, these results are still possible and there are many benefits of persevering to create shareable content.

In this blog, we will mention what shareable content is, why it is important, and how you can create it.

What is shareable content?

Shareable content is a form of content that users can easily share with friends, family, and followers on social media.

Types of shareable content include infographics, guides, listicles, videos, memes, and emotional stories.

Typically, shareable content should be at least one of six things; useful, entertaining, inspirational, timely, thought-provoking, or relatable.

Shareable content doesn’t only get your audience talking, it gets your audience talking specifically about you and your brand.

Why is it important?

When someone finds your content useful, entertaining, inspirational, timely, thought-provoking, or relatable, they are more than likely to share that information with their social media network.

Shareable content travels quickly on social media, and the more people who share your content means more people are going to eventually see it. This leads to high levels of social engagement and brand interaction.

Creating great content in today’s online world is often just not enough. Creating shareable content introduces your brand to a number of benefits you may currently be missing out on.

Content that can be shared is important because it grows leads, boosts sales, creates a buzz around your brand, and connects your brand with your target audience.

How to create shareable content

Here are just a few tips to help you create truly shareable content.

Know your audience

In order to produce shareable content that resonates with your target audience, you need to first identify their interests.

To do this, you can research the type of content that your target market has engaged with and responded to in the past.

Additionally, you can even ask your social media followers and audience what information and content they would like to see come from your brand.

This is a great way to ensure that the content your brand puts out is of significance to your following and audience.

Know what is trending

It is essential that brands, marketers, and social media managers are tuned in online.

Knowing what content, keywords, and topics are trending on which platforms can be a powerful tool when it comes to creating shareable content.

Channelling trending topics online that are relevant to your brand and audience, whether that be current events or celebrity news, drives engagement and brand visibility.

This also applies when using trending memes, sounds, and songs to create content.

Add value

When your audience sees content as valuable, that content becomes shareable.

There are many ways to add value to your content, but the simplest way to do so is by focusing on the three Es of content creation.

Added value content should be emotional, entertaining, and/or educational. Your content must embody one or more of these traits for your audience and other social media users to consider sharing it.

Content that sparks emotion, entertains, and educates is increasingly likely to be impactful, engaged with, and shared online.


Shareable content is an important part of any content marketing strategy and allows your brand to reach your audience and tell your story while increasing your brand awareness.

If you need a hand developing your content strategy and content to go with it, get in touch with M.A.D today, to see how we can help.

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