What is ChatGPT and what does it mean for copywriters?

12 January 2023

You may be seeing ChatGPT all over your social media right now, but what is it and how does its AI technology impact the future of copywriting?

What is ChatGPT?

Chat Generative Pre-trained Transformer, (ChatGPT), is an online chatbot launched by OpenAI in November 2022. When given initial text as a prompt, ChatGPT uses deep learning to produce human-like, readable text.

According to its creator, the ChatGPT model interacts in a conversational way and is programmed to answer follow-up questions, admit its mistakes, and challenge incorrect premises.

While the model remains in the development stage, usage of the chatbot is free. And interestingly, at the time of writing this, the ChatGPT servers are at full capacity which shows just how rapidly the site has grown in popularity. Why not join the hype and give it a go.

What can it be used for?

The online service can write and correct code, poems, songs, website content, and even long-form essays.

As this innovation continues to rise in popularity copywriters, content creators, and marketers are already wondering what the development of ChatGPT means for the future of their industry.

People and businesses have already begun to use the tool for marketing-use cases. Examples include asking ChatGPT to create social media copy, write blogs, help name a podcast, teach marketing techniques, and conduct market research.

The limitations

However, still in its early stages, the ChatGPT chatbot has a number of limitations.

OpenAI explains that sometimes the server ‘writes plausible sounding but incorrect or nonsensical answers’, is sensitive to tweaks to the input sentence, and occasionally overuses phrases due to training data bias.

At its current stage, the use of the tool could be damaging to the reputation of a site that displays incorrect and untrue details generated by the bot.

Will ChatGPT replace copywriters?

Due to current setbacks and limited training data, ChatGPT is likely to create duplicate content for similar question prompts causing brands and businesses to lose their unique voice.

Although this function will undoubtedly change the marketing world as we know it, AI technology continues to lack the passion, empathy, and nuance of a human copywriter.

While ChatGPT and other language models can generate automatic responses, they are not yet advanced enough to replace creativity and originality. Copywriters understand their audience and write with the brand at the forefront of their minds, something AI chatbots can not yet do.

Compelling copy is short, simple, sweet, and most importantly human. Great copy sounds like your friend, not a robot, or should we say, AI chatbot.

If you’re looking for authentic and original copy that can persuade, inspire, and engage, get in touch with the M.A.D. team today.


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