Top Marketing Moments: Wimbledon Edition | 2-minute read
Welcome to this week’s weekly roundup! In this special Wimbledon edition, we’re serving up the sharpest plays in marketing, ace campaigns, and brand moments making headlines.
Game. Set. Let’s dive in.
Jellycat made an adorable play this week with a timely Instagram video showing their plush toys perched in the Wimbledon stands, intently “watching” the action. It was cute, quirky, and perfectly on-brand, earning plenty of love across social.
But not all the headlines were heart warming.
This week, the brand has also come under fire from small independent retailers who’ve voiced frustration over sudden supply changes and being dropped without notice.
It’s a reminder that even the fluffiest campaigns can unravel when community trust is on the line.
TruFru showed up courtside (and curbside) with a *chef’s kiss* campaign that put a fresh spin on Wimbledon tradition.
Ditching the usual strawberries and cream, they served up cheeky slogans like “Strawberries Served Differently” and “Cream’s Been Benched”, boldly claiming their spot in the summer snacking conversation.
But they didn’t stop at wordplay.
Outside Southfields station, the brand challenged passersby to give their best tennis serve in exchange for some TruFru. And of course, they captured it all on social. High energy, hyper-relevant, and hard to ignore.
As the official outfitter of The Championships, Ralph Lauren already has a front-row seat at Wimbledon, but this year, their marketing served more than just tailoring.
A standout moment? A charming reel featuring their iconic Polo Bear enjoying afternoon tea on Centre Court, no less, joined by none other than Dame Joanna Lumley.
Add to that A-list appearances from the likes of Andrew Garfield, Priyanka Chopra, Poppy Delevingne, and Olivia Rodrigo, all impeccably dressed in the brand, and you’ve got a campaign that blends legacy with relevance.
It’s proof that even the most timeless brands can ace social by leaning into cultural moments.
While Wimbledon’s been dominating the spotlight, a few important platform updates slipped into the back half of the week and they could impact how brands create, share, and monetise content going forward.
Here’s what you need to know:
Public content from professional accounts on Instagram will soon appear in Google search results.
SEO meets social. It’s time to treat your captions like mini blog posts.
Starting July 15, YouTube will no longer monetise AI-generated videos unless they meet specific transparency and originality standards.
This move is aimed at protecting advertisers and rewarding authentic content and means Auto-voiced or AI-scripted videos? Potentially ineligible for ads.
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