Think you can write your own website content? Think again…

5 April 2018

In our increasingly digital world, your website is an essential marketing and sales tool for your business. Your online shop front, your website is often the first impression that people get of your business and it can prove incredibly influential in their decision to buy from you, work with you, or contact you.

Just to recap – your website is important. Very important. That’s why you hired a professional to design and develop it, right?

Whether you’re updating your website for a fresh new look or you’re a brand new company launching your first site, a website is a significant investment. A worthwhile investment, but an investment none-the-less.

All too often, though, we see clients who have had great, all singing, all dancing websites designed making the decision to write the content themselves. But, when you’ve invested so much time, effort, and capital into your website, why would you fall at the last hurdle? Your site’s content is just as important as the design and development, and it’s vital that you get it right.

Here are just a handful of good reasons why you shouldn’t write your own website content….

Writing website content is not the same as other types of writing

You’ve written a fair few reports in your time, not to mention essays and articles, heck, you might even have written a best-selling book. Writing a website will be a breeze. Wrong!

People read web content in an entirely different way to say a book, a magazine, or an article. In fact, most people who land on your website will only read a fraction of the content on each page.

That means, if you want them to stick around and actually read what you’ve got to say, you need to write in a short and concise way that will keep your online audience engaged, interested, and tuned in. That means using headings, bullet points, graphics and more. (We’ll come back to this in a future blog post).

You’re too close to your own business

Sometimes, the closer you are to something, the less you are able to see it clearly. And this is certainly true when it comes to writing about your business. When you live and breathe your business day in, day out, it can be incredibly difficult to work out what your potential customers need to know, and what they don’t, particularly when the key to website content is brevity!

To put it simply – you know too much. You’re too close. You lack perspective. You’ve got too much to say. We mean it in the nicest possible way, of course.

But surely a copywriter doesn’t know enough about my business?

A vaild point. But, trust us, it won’t take long for a great copywriter to get up to speed with what you do. They’ll take all the evidence available to them, pull out the information they need, and use it to create some pretty great copy. And, because they’ve got the advantage of distance not to mention a great deal of experience writing website content, they’ll find it easier to identify exactly what your audience needs to know.

You’re busy running your business

Whatever the size of your business or department, running it no doubt takes a considerable amount of time and effort. And, when you’ve got a hundred and one things on your to-do list, you’re probably going to struggle to find the time or justification to prioritise your web content. This often means that it gets left on the back burner, waiting for the time when you’re less busy, or you have a couple of days spare…which, of course, never comes!

For the duration of the project, a copywriter will be dedicated to writing your website content, meaning it will be done, signed off, and uploaded on your site in a matter of days or weeks, rather than months or years.

If we’ve successfully convinced you that you shouldn’t be writing your own website content, you’re probably wondering who should be writing it. You can’t have a website with no content, after all. Fear not, we’re here to help! We don’t like to blow our own trumpet, but we write website content each and every day for a huge variety of different brands, audiences, and sites. Get in touch to find out how we can help.

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