Social media trends for 2023

21 November 2022

After a tense year of platform rivalries, stubborn algorithms, and unexpected takeovers, 2022 has been quite the year for social media.

As we creep closer to 2023, the future of social media seems cloudy as Twitter is currently undergoing a chaotic management shift and Meta have reported record lows since 2016, meaning, literally, anything could happen.

Despite the uncertainty, social media predictions for 2023 have begun rolling in with the likes of Hootsuite, the social media management platform, and GWI, a market research company, sharing the trends they expect to skyrocket across all apps.

Here we take a closer look at some of the 2023 social media predictions, break them down, and explain what they mean for your brand or business.

Multi-sensory experiences

In recent years we’ve seen a boom in video-based content online due to the increase in popularity of TikTok, and with a rise in video content, comes a reactive rise in audio and sound content.

Social media is about much more than what you see on your feed, it is about what you see, hear, and feel with multi-sensory experiences predicted to lead the 2023 social trends.

Soundbite reaction tools on Facebook, voice tweets on Twitter, and Audio Events on LinkedIn provide brands with the opportunity to capitalise on audio marketing for increasingly immersive experiences online with direct access to their consumers.

To stay ahead of the curve, brands should introduce sensory elements to their digital platforms to create a fully immerse multisensory experience for the audience.

A rise in authenticity

We’re all guilty of ‘doing it for the gram’ but with the recent launch of apps such as BeReal and features such as Instagram Candid, consumers are challenged to document their real life and share authentic moments online.

In 2023, in-the-moment reporting is set to be king over perfectly polished content. Filter-free photo dumps, authentic displays, and relatable posts are predicted to thrive in an online economy.

For brands, this means scaling back, stepping back, reflecting, and adapting your brand identity. Approach authenticity as a brand and be raw and real with consumers. Businesses no longer need to strive to be perceived as the perfect organisation as recent years have taught the world that real life is messy.

Avatar identity

Digital avatars are the digital identity of social media users around the world allowing users to personalise and customise their online character.

Community spaces and social playgrounds allow users to collaborate with those who share common interests.

Research by GWI suggests, “The physical appearance of the character and the identity of the character are the most important customisation options.

“It shows just how important identity play is. Users want to change their appearance more than their wardrobe, underlining the need to allow users to be themselves in a different way online.

“Take Meta, for example. It offers more than a quintillion different attribute combinations for Meta avatars, from skin tones and facial shapes to assistive devices like hearing aids, so that more people can feel represented and included.”

For 2023, they say, “Businesses will need to step up their efforts to build inclusive settings and products, enabling users to be creative, express their digital identity, and discover their unique style – all while having fun.

“The benefit of the metaverse is that creating customisation options doesn’t just lie with major tech companies, but many start-ups also have a growing influence.”

Search via socials

For years Google has been an unbeatable force providing users with accurate and fast information.

Today, they face unprecedented competition from social media platforms such as TikTok and Instagram as an internal study revealed forty per cent of 18 to 24-year-olds use social media as their primary search engine.

A study from GWI also supports this as they found Gen Z, outside of China, use Instagram almost as often as they do Google.

According to Hootsuite, social networks are visited by more people than search engines every month with younger generations more likely to use social media to find dinner spots, fashion inspiration, and holiday destinations.

For brands to stand out in 2023, they should stay creative with their social storefront and continue to provide consumers with outstanding customer service for social search optimisation and discoverability on apps.

What social media trends do you predict for 2023? Let us know!

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