Are you wondering what you should post on social media in January? We’ve got your back.
January is a month of marketing opportunities with plenty of awareness events, holidays, and national days that your brand can use to create clever, captivating, and creative content.
So, if you’re searching for killer social media post ideas and meaningful marketing prompts to start the year right, keep reading.
Veganuary- Veganuary kicks off on the first day in January and lasts the whole 31 days. This awareness event encourages people to go vegan for the first month of the year to reduce the suffering of animals, help the planet, and improve personal health.
Dry January- Dry January is a month-long annual movement that encourages people to ditch the booze for the first 31 days of the year. The aim of Dry January is to drive and change the conversation surrounding alcohol.
World Braille Day- January 4th is the day to celebrate the innovation of braille and raise awareness about the importance of accessibility and independence for those who are blind or visually impaired.
Blue Monday- The third Monday in January has earned the title of Blue Monday and is widely considered to be the ‘most depressing day of the year’ due to post-Christmas blues. Although this date should be approached with sensitivity and caution, it could be a good time to check in with your followers and loyal customers.
Cervical Cancer Prevention Week- From the 23rd to the 29th of January, Jo’s Cervical Cancer Trust are making it their mission to raise awareness of cervical cancer prevention. Together we can work towards a future where cervical cancer no longer exists.
Brew Monday- On the 16th of January, Samaritans are reminding everyone to reach out and catch up with friends, family, and neighbours over a cuppa. Start a conversation over a brew on this national day.
National Hug Day- January 21st, the national day of hugging. Hugging has many proven health benefits and helps to reduce stress. See how brands previously embraced the day, here.
National Chocolate Cake Day- Celebrated 27th of January each year, national chocolate cake day is the sweetest day of the year. Make your follower’s day super sweet with a bite of goodness.
National Puzzle Day- Exercise your brain on January 29th, also known as national puzzle day. Treat your customers to a brain teaser, create a puzzle game, and use the hashtag #NationalPuzzleDay on socials to get involved.
For more national days in January and throughout the year, click here.
Chinese New Year- On the 22nd of January celebrations commence for the Chinese New Year. 2023 is the year of the rabbit and is predicted to be a year of hope, peace, and prosperity.
Australia Day- Observed on the 26th of January, Australia Day honours the first permanent European settlement on the continent of Australia.
Keep it light- January can often feel a little dull and grey. Keep your content light to keep your follower’s spirits high. Share some humour, offer support, and guide your customers through the post-December madness.
Keep it relevant- Identify holidays that have a natural connection to your brand. If a holiday isn’t relevant, don’t force the connection, but when a genuine connection presents itself, capitalise on the opportunity.
Still stuck? Don’t hesitate to get in touch to discuss your social media marketing throughout January and beyond.