October 2023: Dates for your diary and content ideas

1 October 2023

The fluffy socks and cosy jumpers are coming out, darker nights are rolling in, October (and the official spooky season) is here!

Whether you’re mourning the end of summer or gleefully cracking out the Halloween décor, October signals a seasonal change for all of us – including our content.

If you’re anything like us, we love any excuse for a holiday-themed post or two, and there are plenty of fun and exciting dates to mark down on your calendar this month.

Diaries at the ready – here are the top dates you need to look out for this October, and a few cheeky content ideas thrown in there for good measure that you can include in your digital or social media content.

October 2023

Month-long events

Black History Month

Breast Cancer Awareness Month

International School Libraries Month

World Blindness Awareness Month

2023 Rugby World Cup

October 1st – 8th

1st October – International Coffee day

Who doesn’t love a cuppa the good stuff to brighten up their morning? Share your morning coffee, shout out your favourite local coffee shop or why not arrange to host a networking breakfast?

1st October – World Vegetation Day

A day for the veggie lovers, share your favourite vegetarian recipes, highlight any local vegetarian-friendly businesses or if you’re a restaurant or café, use the day to promote your veggie dishes. Why not give a discount on veggie dishes for the day to celebrate?

3rd – World Architecture Day

Work in a funky building? Take your followers on a virtual tour and share some cool décor. If you’re a designer or architect, share some of your own favourite work, colleague work or your favourite pics from the architecture community.

4th – World Animal Day

Ah, what could be better than a day dedicated to animals? If you have pets, now’s the time to share ‘em!


October 9th – 15th

9th October – Beer and Pizza Day

Did we say a day dedicated to animals was the best? This could be a close contender! If you’re a bar, restaurant or café, today’s the day for sharing some discounts or deals with your followers or your most delicious food and drink snaps.

10th October – World Mental Health Day

Mental health awareness is an ever-growing social topic of interest and World Mental Health Day is the perfect day to show your audience the work you do within your business to combat mental health stigma. Share personal stories, arrange a fundraiser or share tips and tricks for better mental health.

11th October – Own Business Day

Got your own business? Today’s the day to shout about it! Tell your story, share facts your audience may not know, do a ‘day in the life’ or ‘behind the scenes’ look at your business so your audience can get to know you better.

12th October – National Savings Day

The perfect day for discounts, deals and savings!

15th October – World Student’s Day

If you employ students or are a student, share your journey.

Offer discounts or promotions for students or even a referral code to encourage students to share your company with their pals.

October 16th – 23rd

19th October – International Gin and Tonic Day

Need we say more? Cheers!

20th October – National Writing Day

Use today to celebrate your favourite pieces of writing, be that a book, poem, or even a LinkedIn users whose work you admire.


October 24th – 31st

24th October – United Nations Day

While it may not seem the most glamorous day this month, United Nations Day is a great opportunity to celebrate and share any partnerships you and your organisation may share with companies and clients around the world. Share a case study, a testimonial, or share what you love about the relationships you share with your international partners!

26th October – National Pumpkin Day

Crack out those carving knives, it’s time to get creative. Why not run a competition for your customers to share their best pumpkin creations, or host an internal pumpkin carving extravaganza?

27th October – Global Champagne Day

There’s a definite boozy theme this October…

28th October – National Make a Difference Day

Show how your business is making a difference in your community, or use the opportunity to highlight partner organisations, staff or other people within your industry who are making a difference.

29th October – Clocks go back

Prepare yourself – dark mornings and cold nights are here to stay.

Today can be a bit of a gloomy day for some, so why not share some good news, some recent wins or some good old-fashioned giggle-inducing memes to brighten your audience’s day?

31st October – Halloween

The grand finale of spooky season is finally upon us! There are so many fun things you can do for Halloween!

Share your best Halloween costumes, host a Halloween party or Halloween-themed networking event, host a costume competition, or create some fun ‘trick or treat’ deals for your customers.


Are there any October content ideas we missed? What have you got planned for your content this spooky season? Head over to our socials and let us know!

If you’re struggling for October content ideas for your business, don’t hesitate to get in touch.

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