We’re very excited to have Serena with us on a 3 week placement from the University of Sunderland!

Serena will be helping out here at M.A.D Communications with some marketing communications projects, gaining some valuable workplace experience and getting a taste of life at a communications agency!

We caught up with Serena to find out a little more about her and what she’s looking forward to most during her placement with us.

Hi Serena! It’s great to have you with us for your placement. What are you looking forward to most during your time with us?

Hi! I am so glad to have the opportunity to gain experience with the team. I’m looking forward working hard to develop new skills and improve on existing ones. I hope I’ll leave a part of me in this project too.

Tell us a little bit about what interested you in digital marketing and communications?

In 2021, the ability to communicate with your audience is one of the most crucial aspects of business. To stand out in the marketplace, every single business needs to advertise their products or services at the best way possible.

Although traditional marketing techniques are still important, I’m most interested in the digital side of things – our lives are run by smartphones and laptops, so this is the best way to reach a wider number of potential clients.

How would your friends describe you?

Crazy, creative, and very focused on little details!

What do you like to do in your free time?

As I have a deep passion for fashion, I just love to keep up with the new trends while cooking delicious traditional Italian dishes.

What are your future goals after you finish university?

I want to become a professional marketer who never stops creating and reaching new goals.

What has been your favourite thing about living in the North East?

The atmosphere and the kindness of the people.

Okay, now time for some quick fire questions…

What is your favourite movie?

I love watching movies! But if I had to pick just one movie from all the ones I’ve seen, I’d have to choose “Indecent proposal”.

What is your favourite thing to cook?

Pizza, pasta, and tiramisu.

What is your favourite social media platform?

Instagram for sure!

What is your life motto?

Nobody queues for a flat rollercoaster.