How to spot AI-generated content

5 April 2024

How to spot AI-generated content | 3 minute read

The rise of artificial intelligence has brought new and innovative advancements to industries across the board, including social media, marketing, and content creation.

The latest AI tools, such as Google AI and ChatGPT, enable businesses of all sizes to increase efficiency and boost productivity across content creation workflows. Sounds like a win, right?

Perhaps not…As AI tools become more accessible, and more people begin to leverage their potential on socials and web, this progress brings the challenge of identifying AI-generated content.

Knowing how to spot AI generated content in this digital age is crucial for several reasons. Not only will it help you evaluate the accuracy of information, but it will also help you to understand the source of content and assess its potential bias.

Now, we’re not totally against AI (we leverage AI tools for a variety of purposes within our business operations), but we do believe there are several dangers associated with not being able to identify AI-generated content when it’s staring you in the face.

Without the ability to spot AI content, you could be unknowingly exposed to false information and biased narratives.

This blog will reveal all the secrets and tell-tale signs to easily identify AI generated content.

The tell-tale signs

Grammar and spelling

One place in which AI excels is at avoiding grammatical errors. Whereas human error is natural and predictable, AI has a focus on technical accuracy that prevents typos and spelling mistakes.

Sometimes this hyper focus can lead to unnatural phrasing of sentences and unusual word choices. Look for repetitive sentence structures, overly formal language, and uncommon phrases.

Repetitive language

AI relies on repetitive keywords and phrases. This means it is likely to overuse common words. Consequently, content generated by AI often lacks depth, insight, analysis, and humour.

While artificial intelligence can mimic human language, this is proof that it struggles to grasp a deeper meaning and provide context that a human writer would naturally include. Look for lack of unique insight and generic language.

Missing sources and citations

Human copy will usually provide credible sources, references, and citations to support statistics, accredit quotes, and provide context. However, AI-generated content lacks reliable citations and has been known to generate fabricated citations to provide the illusion of legitimacy and accuracy.

In turn, machine-generated content can deliver factual inconsistencies and illogical arguments within the text. Look for absence of citations and consider the relevance of cited sources.

In summary…

While AI is not necessarily bad and there are plenty of ways to use it for good in this space, having your wits about you online will help you to support authentic content creators, navigate content with confidence, and make informed decisions.

At M.A.D, we believe that partnered with our human expertise, AI tools for social media and marketing can empower our team to work smarter and deliver exceptional results to our clients.

To find out how we can take your social media, marketing, and comms to the next level, get in touch!

More Posts

13 May 2024

Chat GPT for marketers

30 April 2024

May Marketing Dates and Content Ideas

29 April 2024

The impact of AI on social media

25 April 2024

Moving on up – Brooke’s promotion to Account Manager

22 April 2024

AI And Its Impact on Marketing

28 March 2024

AI for social media and marketing

13 March 2024

3 Real Life Marketing Fails

4 March 2024

World Book Day 2024: What we are reading