BLOGBUSTERS | Debunking common blogging myths
In the digital age, there are more opportunities than ever before to connect with new customers, drive traffic to your website, and establish brand identity, through the online space.
Blogging is one of the most effective ways to promote your business while providing your audience with interesting and informative content. It is a powerful way to establish an online presence and spark conversation.
However, there are some blogging misconceptions that often confuse and mislead those trying to build a blog. To set the record straight, this blog will debunk three common blogging myths.
Many small businesses and brand owners believe a successful blog requires you to write a new post every day. And, although over half of bloggers who post daily report great results, it is not necessary to do so.
In fact, HubSpot research shows businesses that blog 15 or more times per month get five times more traffic than companies that don’t have a blog. We’ve done the maths, and this breaks down to just a few blog posts per week.
When you’re just starting out, committing to blogging just a few times a week is an achievable goal. Even just one blog post a week will keep your blog updated, fresh, and relevant without becoming a time-consuming endeavour.
Top tip-Blogs don’t have to be thousands of words long and take hours to write. Typically, blog posts should be at least 350 words long to avoid being labelled as ‘thin content’ by Google. So, if you’re running short on time, shorter blogs are a great way to maintain traffic to your website.
A simple search on Google is likely to produce thousands, if not millions, of results, making it easy to believe that everything that can be said on a subject has already been said.
However, as the world continues moving forward and your subject industry develops the internet becomes filled with outdated blogs from an outdated perspective.
This means you and your brand have plenty of opportunities to provide expertise, updates, and new information on a subject through blogging.
To generate great blog ideas, consider your audience and their interests, trending topics, industry events, and industry news.
Top tip- Blog post ideas will often come to you when you least expect them. Be sure to jot down your blog ideas so you can remember them later.
Strictly speaking, no, your brand doesn’t need a blog, but if you want to gain credibility, build brand awareness, generate traffic, and increase leads, then you should have one.
This applies to every brand, business, and industry to help rank on search engines and attract visitors to the website.
Blogs allow you to share company news, expertise, industry insights, and helpful information with your target audience. Studies also prove that companies who blog receive 97 per cent more links to their website than companies who don’t.
Now, if that stat doesn’t tempt you to start a blog for your business, you must be MAD.
To get started on your blogging journey, who you gonna call? Get in touch with us today!