Behind the scenes in the M.A.D office – Our social media process

22 February 2019

Social media is vital for your business. A successful social strategy will help you build awareness and exposure while attracting leads and driving traffic to your website.

Many potential clients will opt to look at your social media before your website, so it’s important to have all platforms up to scratch with relevant, up-to-date content that truly reflects your business and brand.

Whether you’re looking for a basic social media package for one platform such as Facebook or would like us to work with you across multiple platforms, we can create a bespoke package that works for your brand’s specific needs.

To ensure we meet your requirements, expectations and deadlines, we have an adaptable social media process, so you can be aware of what to expect when working with us.

Our social media process

1. The Brief

At this stage, we will find out your exact requirements and build a tailored package that works for you. We will provide you with a questionnaire which will help us understand the type of content you want to share on social medial, as well as what your goals are.

2. Research

We understand that no two business are the same, and for content to be engaging and relevant, it needs to be well researched. Before we begin creating any content, we will thoroughly research your industry and competitors to ensure we create the most effective content that will see results.

3. Content creation

Now we begin crafting your content. Depending on your business and the type of content you require, this can involve sourcing images, graphic design, quality captions etc. All of the content we create for your platforms will be completely unique and tailored to your business.

4. Client feedback and schedule

Once the posts have been created we will then ask for your feedback and approval of the posts. This can be done week-by-week, month-by-month etc. Whatever works best for you. When you are happy with the content created, we will then schedule it for posting.

5. Monthly reporting

We will send a social media report each month, so you know exactly how your content is performing. We will also analyse this data, and utilise it to strengthen your social media content month on month.

If you would like to find out more about our social medial services, or any other service we offer, drop us an email or give us a call!

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