Blogging mistakes happen. We all do it. Even blogging veterans can miss an apostrophe here or include an extra letter or two there.
But spelling and grammar aren’t the only things you need to take into consideration while writing your blog.
Often times, blogging takes a lot of trial and error to figure out what works best for your niche, but there are a few fundamental factors that can help you to make sure your blog has the best possible chance to succeed.
Here are 5 of our top blogging mistakes, and how you can avoid them:
When writing, we can often get carried away, especially if it’s a subject we’re passionate about – but that doesn’t always make for easy reading.
These days, the vast majority of blog readers do little more than skim over your content. That means you have but a few seconds to capture their interest and keep them reading to the end of the article.
Remember to include shorter sentences/paragraphs with subheadings to help guide the reader and create a more structured flow, allowing your reader to easily find the most important sections that resonate with them.
One of the most common mistakes people make (aside from lack of subheadings), is to not mix up the format of their text.
Skimmers HATE walls of text. They make it impossible to pick out your key messages quickly, and so you’re more likely to lose the audience you’re looking for, because they can’t find what it is that’s supposed to be of interest to them!
Audiences love information that’s easy to digest and visually appealing. Add in:
Use different colours or font sizes to mix things up and keep your article fresh.
Even the most seasoned of bloggers make mistakes but try to proofread as much as possible to avoid any obvious spelling or grammar mistakes.
Blaring errors are an instant turn off for any reader. It makes your work look rushed and haphazard.
Run your work through a spell checker, use programmes such as Grammarly, or better yet let another fellow human take a glance before you hit ‘post’.
Just because you’re interested in what you’re writing about, doesn’t mean your audience will be.
Your audience don’t just want to know what it is you’re telling them, they want to know whyyou’re telling them. What can they get out of it? What can you offer them that they don’t already know?
Keep tabs on what’s going on in your industry or area of interest and write content that is relevant, adding your own personal take or expertise.
This is a great way to set yourself apart as a thought leader and people will automatically think of you when looking for commentary on a certain subject area.
What is it you are looking for people to take away from your blog? Do you want them to make a purchase? Download a free eBook? Share on socials?
While sometimes it’s okay to post the odd blog here or there that doesn’t have a more focused CTA, your blog plays a key role in your marketing activity and as such should have a purpose behind it.
Write your blog with your goal in mind, and include a clear, concise CTA, encouraging readers to click, download, follow, or whatever else your CTA may be to grow your audience and help increase engagement.
If you need help getting into your blogging groove, get in touch!
(See what we did there with that cheeky little CTA? Really though, we’d love to chat to you about all your blogging needs!)