26th-30th May Top Marketing Moments | 2-minute read

This month’s brand moments had a bit of everything. From supermarket mischief to cartoon family milestones.

Aldi cheekily parked itself outside McDonald’s to hand out hashbrowns after the 11am breakfast cut off, while Peppa Pig welcomed a brand-new baby sister.

Keep reading to find out what smaller brands can learn from both.

Aldi crashes McDonald’s breakfast cut-off

In a classic case of Aldi’s cheeky brand energy, they popped up right outside a McDonald’s in London to serve free hashbrowns after the chains 11am breakfast cut off. While McDonald’s was shutting up shop on its breakfast menu, Aldi was just getting started.

The supermarket served up their own 75p frozen hashbrowns to commuters who missed the McDonald’s window. They even had a dig on socials: “Breakfast ends at 11am…but not here.”

Petty? Maybe. Brilliant? Absolutely.

What you can learn

You don’t need a massive budget to make a big impact. A sharp idea and smart timing does the trick.

Our advice:

• Look for timely cultural hooks or shared annoyances your audience relates to.
• Be where your audience is. Aldi was parked right outside the problem they were solving.
• Keep it simple.
• A little bit of brand sass can go a long way in standing out.

Mummy Pig gives birth

Recently Mummy Pig gave birth and Peppa is nowa big sister (again)! 20 years after George arrived on the scene, a new baby, named Evie, has been introduced to the world of Peppa Pig.

The news broke via the official Peppa Pig channels and comes just ahead of Peppa’s 21^st birthday this summer.

What can smaller brands take from this?

• Even the most established brands need to evolve, and this is how you do it without losing your roots:
• Add new layers not new direction. Introducing a baby builds on a known story instead of changing the narrative.
• The timing of the reveal adds weight. Link launches or updates to anniversaries, events, or cultural moments.
• Nostalgia works. Tapping into memories and emotions adds shareability.

This week’s stories prove that bold, well-timed ideas win attention. Big or small, the best brands stay relevant by being playful, reactive, and human. More of that please.

Not sure where to start with your own marketing campaigns? Get in touch.