The days have blurred, the memes have multiplied, and somehow, it’s the end of the week again. From Facebook trying to throw it back to its glory days, to Aldi faking the death of everyone’s favourite chaotic aisle, there’s been no shortage of headline-grabbing stunts, updates, and social chaos.
So grab your snack of choice, silence your group chat, and tuck into this week’s round-up of everything you actually need to know from the world of social media and marketing.
Remember when your Facebook feed was full of messy status updates, holiday albums, and blurry night-out pics?
Meta is feeling nostalgic and wants to bring back those glory days with a new Friends tab, rolling out across the US and Canada.
The tab will give you a feed of posts, Stories, and Reels from your actual friends (novel, right?). Oh, and there’s even a birthday reminder module – so you’ve officially got no excuse for forgetting to message that person you haven’t spoken to since Year 9 Science.
The question is, do enough of your friends still post on Facebook to fill the feed?
In news that made most of us go “huh?”, TikTok has quietly retired TikTok Notes, it’s Instagram-style photo app that no one really remembered existed.
The platform is now nudging users towards Lemon8 instead…or, you know, just stick with Instagram like everyone else?!
Calling all Premium users: LinkedIn has added a Calendly integration, meaning potential leads can now book meeting with you directly from your profile. Less back and forth, more business. We love to see it.
Love double-speed scrolling on TikTok? Now you can fly through Instagram Reels too.
Just long-press on the right or left edge of the screen while watching, and boom – you’re zooming through content at 2x speed until you release.
Attention span? Never heard of her.
First it was Duo, then Lipton’s peach, and now…the Aldi middle aisle? Say it ain’t so.
Aldi caused a minor online meltdown this week after posting “RIP MIDDLE AISLE” on Instagram, sending fans into a full-blown panic. Martial law was nearly declared…until Aldi casually admitted they’d “made something up for attention again.”
Does it feel like the trend has been done to death already (pun intended)? A little
Did Aldi pull it off anyway? Absolutely
Should you axe your most beloved product for clicks? No. Please don’t. Let’s move on.
Think B2B marketing has to be serious, stiff, and a little…dry? Think again. The magic of B2C can absolutely be borrowed – it’s just about tailoring the approach.
The B2C tactic: People buy from people
B2C brands are all about using influencers, creators, and user generated content (UGC) to connect with audiences. And guess what? It works.
The B2B twist: Meet ECG – Employee generated content
Your team is your best asset. Let them be the voice of your brand. Sharing authentic insights, behind-the-scenes moments, or thought leadership posts humanises your business and builds trust.
Why it works:
👉 Builds trust and authenticity
👉Is cost effective
👉 Boost recruitment and employer brand
👉 Makes your business feel more…well, human
Want help building your EGC strategy? You know where we are.
If you require further information about any of our services or you’d like to join our M.A.D tribe, we’d love to hear from you!
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