10th March-14th March 2025 Social Media Update & Marketing Roundup | 2-minute read

The weather might be all over the place, but one thing’s for sure marketing is on fire this week! 🔥

So let’s take a closer look at the marketing highlights and the key takeaways that’ll have you thinking, “Why didn’t I think of that?”

Social media things you should know

Get the lowdown on SMB’s using LinkedIn

LinkedIn’s new “Meet the SMB” report is a goldmine for marketers chasing after small-to-medium businesses in 2025. Here’s the lowdown:

• SMBs are engaged like never before- 150 million SMBs are active on LinkedIn, and their engagement with content has grown 25X in just two years. 
• Efficiency is king- SMBs are laser-focused on maximising efficiency and scaling smartly. They’re investing in tools and tech that make things easier and faster.
• Social Media is the key- SMBs are using social media to drive business growth. LinkedIn is top-tier for sourcing insights, networking, and generating leads.
• 10 employees = big opportunities- Once SMBs hit that 10-employee milestone, they’re ready for serious growth and looking for your solutions.

If you want to win over SMBs or want to see how your SMB can leverage the platform, LinkedIn’s full 42-page report is packed with game-changing insights👉 here

Marketing done right 

Nationwide just dropped £600M like it’s hot- Here’s why it works

Nationwide just gave 12M members £50 each. No strings, no hoops. It’s not just a PR stunt; it’s brand loyalty done right.

Why it works

✅ Simple & effortless- No forms, no hassle, just free money.
✅ Members feel valued- It’s not “We’re successful”, it’s “You made us successful.”
✅ Brand values in action- A mutual bank putting people over profits.
✅ Creates FOMO- Not a member? You just missed out.

How they can afford it

Nationwide’s financial strength, built by its members, lets them reward loyalty instead of shareholders. Smart growth, record mortgage & deposit gains, and the Virgin Money acquisition made this possible.

How any brand can copy this

• Give back meaningfully- Cash, perks, or exclusive rewards.
• Make it effortless- The best rewards require zero effort.
• Align with your brand- Nationwide’s mutuality makes this feel authentic.
• Create FOMO- Show non-customers what they’re missing.

When you put customers first, they stick around. Take notes.

Open Media’s bold IWD move

This International Women’s Day, Open Media didn’t just talk about equality, they put it on billboards. Partnering with Beyond Equality and Forsman & Bodenfors for ‘see what she sees’, they flipped the script on representation in public spaces.

Why this campaign works

✅ It’s bold & unmissable- When your message is 20ft tall, people pay attention.
✅ It challenges perspectives- Literally. The campaign asks: What do women see in everyday life?
✅ It’s more than words- No generic empowerment quotes. This sparks real conversations.
✅ It’s perfectly placed- Open Media’s OOH expertise ensures maximum impact in the right locations.

How brands can learn from this

• Make your message un-ignorable- If you stand for something, go big.
• Challenge your audience- The best campaigns don’t just inform, they shift perspectives.
• Collaborate with experts- Partnering with Beyond Equality and Forsman & Bodenfors gave this campaign depth and credibility.
• Use your platform for impact- Open Media leveraged what they do best, high-impact OOH for real change.

It’s exactly the kind of bold, purpose-driven marketing that gets remembered.

And that’s a wrap for this week! What were your favourite marketing moments? Let us know what caught your eye! 👀
Come back next week for more social media update and marketing highlights.