How to Avoid a Summer Social Media Slump | 2-minute read

When out of office replies are on the rise and your engagement rate starts to melt faster than a 99 in the sun, don’t panic. The summer slowdown is real, but that doesn’t mean your social media strategy has to go cold.

Here are four smart ways to keep your content working, while your audience is recharging:

A person is upside down in the water, legs sticking out, holding onto a pink inflatable ring.

Batch create and schedule

Use this time to batch-create and schedule content that builds brand awareness without demanding high interaction. Think:

• Behind the scenes shots
• Staff summer favourites
• Light, feel-good brand messages

(Even a photo of your office plant in holiday mode counts.)

Capture the scroll by crowd

People still check socials on the beach, they just interact less. So, swap heavy CTAs for passive, scroll friendly content like:

• Fun polls and quizzes
• Eye-catching visuals
• Snappy facts or myths

Repurpose content

Now is the perfect time to resurface evergreen content. Take that blog from last year and turn it into a quote graphic. Turn testimonials into Reels. Squeeze value from what you’ve already created.

Prepare for Autumn

Use the quieter months to test, learn and prep. Got new format you’ve been meaning to try? Now’s the time. Start lining up content for September and your future self will thank you.

Summer may slow things down, but it doesn’t stop them. Stay visible and your audience will come back to find you still shining.

Suffering from a social media slump? Need help keeping your socials hot this summer? You know where we are.