2nd-6th June Marketing and Social Media Update | 2-minute read
Another week, another marketing and social media update for you.
We’ve rounded up the good stuff. Get stuck into the updates shaping the digital world this week.
Social media platforms never sleep. Here’s what’s new this week:
Hallelujah! LinkedIn has enhanced its post analytics tools, introducing new metrics to provide deeper insights into content performance.
Users can now track profile views generated from individual posts and monitor link clicks. These additions aim to assist professionals and marketers in refining their content strategies by highlighting what resonates with their audience.
LinkedIn said: “We often hear our members ask for more insight into how professionals are engaging with their content beyond likes or views. Starting today, we’re rolling out new post analytics to help you efficiently connect your content to meaningful outcomes.
“You’ll now see when a post drives profile viewers and new followers (available to all members) and clicks to your Premium custom button (like your website or newsletter) if you’re a subscriber. These signals reflect how your content is sparking interest, growing your presence, and motivating your audience to take action.”
The gift absolutely no one put on their wish list: Snapchat has launched an Apple Watch app.
It lets you view messages and reply straight from your wrist because apparently, that’s what we’ve all been missing.
The app allows users to receive chat notifications, read incoming Snaps, and send quick replies. It’s designed to make messaging more seamless for Apple Watch users on the go.
Useful? Maybe, if Snapchat is your go-to messaging app (and you really hate pulling out your phone).
AI start-up Artisan plastered San Francisco with billboards urging companies to stop hiring humans. Unsurprisingly, people weren’t thrilled. The backlash? Thousands of death threats, media dragging, and an online revolt branding the campaign “tone deaf”.
But here’s the twist: it worked.
The outrage fuelled awareness. Artisan claims they pulled in $2m in new ARR, booked out their sales team, and went from 5% to 70% brand recognition locally.
Artisan says the goal was attention. Not anti-human sentiment. But in a climate where automation already feels like a threat, the timing felt more Black Mirror than clever B2B marketing.
So, was it a PR masterstroke or a mess? Depends on who you ask.
That’s your social fix served hot! See you soon for the next one.
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