Social media can be a hugely beneficial way of building your brand, connecting with your target audience and carving out a space that truly reflects what you do and the message behind it. However, building up an online presence that is positive and attractive to your audience and potential clients isn’t as simple as a quick photo or tweet. It takes strategy and time to ensure your brand is using its platforms wisely, and if you want to maximise engagement and improve the quality of the content you share, you need to be mindful before posting.
The key to social media is quality over quantity, whilst making sure you have a good balance between the style of posts you share. With that in mind, we’re discussing 5 pitfalls and social media no-nos to avoid…
Replying in a defensive or argumentative way to a negative comment or review is not the right way to approach social media. If you spot an unhappy client/customer comment, or have a negative review, it is best to acknowledge the comment or complaint in a polite manner, before carrying on the conversation privately. This will show your audience you are willing to solve any issues people have with your product or service and that your brand is professional and accepting of opinion.
Yes, you should promote your brand through social media platforms, however, you shouldn’t be shamelessly self-promoting in every single post. Your need to engage with your audience and entertain them in a way that is naturally connected to your brand. For example, provide hints and tips, share behind the scenes or discuss trending topics in your industry.
The quality of your followers is a lot more beneficial for your brand than a high follower count of either fake accounts or people who have no interest in your business. You want people to actively engage with your platforms and enjoy your content, not be there just for the sake of inflating numbers.
The tone, aesthetic and style of posts you share to social media need to be relevant to your business and brand message. Don’t lose the identity or voice of your business for the sake of pleasing everyone, but rather be unique and authentic in your tone and delivery.
If you don’t have anything to post, don’t force it and end up with irrelevant content or something that doesn’t reflect your business well.
If you want to discuss how you can improve your social media strategy and avoid those social media no-nos, please don’t hesitate to get in touch!